Marketers to Increase Lead-Gen Budgets in Second Half of ’08
Nearly half (45.4%) of B2B marketers plan to increase spending on lead-generation programs in the second half of 2008, according to a recent survey of marketers by BtoB magazine and the Sales Lead...
View ArticleMobile Advertising Key to Reaching Consumers in Economic Downturn
Despite rising fuel and food prices, over one-third of consumers say the economy will not affect their spending habits – so most say it will – and one way for advertisers to grab consumers’ attention...
View ArticleTop 10 Mobile Phone Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleShopper-Marketing Success Depends on Manufacturer and Retailer Collaboration
Collaboration among retailers and manufacturers is critical to the success of shopper marketing, according to research commissioned by the Promotion Marketing Association (PMA) Shopper Marketing Center...
View ArticleMost UK Residents Time-Shift TV Content
More than half of UK residents (57%) watch at least one hour of on-demand TV or recorded TV each week, according to a UK nationwide survey measuring the popularity of on-demand TV and internet video....
View ArticleFrustrated Air Travelers Avoid 41 Million Trips – Economy Takes $26.5 Billion...
Deep frustration among air travelers caused them to avoid an estimated 41 million trips over the past 12 months at a cost of more than $26 billion to the US economy, according to a Travel Industry...
View ArticlePC Encroaching on TV’s Dominance in Screen Time among Digital Video Users
While TV remains the preeminent channel for watching video content, the PC is slowly encroaching on TV’s territory by capturing an increasing amount of screen time among those who download or stream...
View ArticleTop 10 Health & Medical Information Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 TV Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 US Social-Network and Blog-Site Rankings Issued for May
Top US social-networking site MySpace.com‘s unique audience (UA) was up 7% in May compared with May ’07, but second-place Facebook‘s was up some 83% from a year earlier, according to custom lists...
View ArticleTop 10 US Online Video Properties – April 2008
For site rankings by number of videos viewed (rather than number of viewers), see related story: “Top 10 Video Sites Account for Half of 11 Billion Videos Viewed Online in April.” Note: Rankings based...
View ArticleWest Coast TV and Radio Markets Show Greatest Revenue Growth Potential
Small-to-midsize radio and TV markets in the Pacific region, especially in metro areas with large Hispanic populations, have the greatest potential forrevenue growth, according to SNL Kagan’s “Radio/TV...
View ArticleInternet Advertising Revenues Up 18.2% YOY in Q1
Internet advertising revenues reached $5.8 billion in the first quarter of 2008 – an 18.2% increase from the year-earlier period and the second-highest quarter recorded after the previous quarter’s...
View ArticleOne in Four Online Users Visit Social-Networking Sites
Social-interaction platforms, such as top-ranked MySpace and Facebook, have grown dramatically in recent years, with one out of every four people online now visiting social-networking sites, according...
View Article82% of Gamers React Positively to Contextual In-Game Ads
Most video-gamers react positively to in-game ads – some 82% say the games are just as enjoyable with such ads as without them – according to a study conducted by Nielsen BASES and Nielsen Games on...
View ArticleTop 10 Multimedia Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Network TV Show Websites – Week Ended 06-14-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleSearch vs. Find: Enterprise Search Frustrating and Disappointing
Nearly half (49%) of workers surveyed say finding enterprise-related information they need to do their job is difficult and time consuming, according to a study on “Findability” from the Association...
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